We will contact you shortly.
Using the i3 Engineering brand
Company name: i3 Engineering
The name of the main line of devices: Atom
The name of the additional line of devices: Atom Extension
Mobile application name: i3 Home
Important! Do not use CAPITAL LETTERS for titles. The first letter in the company name "i" should be written in lower case, and the third letter in the company name "E" and the third letter in the name of the application "H" should be written in upper case.
Use in domain names
A domain name is a very important marketing tool that should bring customers to you and provide brand visibility. A well-created domain increases the search ranking, company image and separates it from a million other web projects.
Use in social networks
Social media profiles used for official postings on behalf of i3 Engineering cannot be created without approval from the Marketing Department.
It is necessary to use the hashtag #i3engineering in social networks for the publication of various content,
associated with i3 Engineering.
Use of textual content
Important! For the correct use of the text content of the brand, it is important to follow the instructions and recommendations outlined in the brand book. Textual content should be consistent, effective and reinforce the overall values of the brand.
Use of graphic content
The use of company, brand and product names
There are certain requirements that must be followed regarding the use of the i3 Engineering company name, brand and products.
Basic vertical and horizontal options
Margins and minimum logo size
Logo + Slogan
✅ The following slogans can be used with the main logo:
Templates for combining two logos
✅ Combine the i3 Engineering logo with a partner logo using these templates:
Rules of use
A co-branded logo is recommended to emphasize the partnership with i3 Engineering. For example, in visual materials for joint marketing purposes, printed products, web banners, etc.
You need to choose one of the proposed co-branded logo templates. It is important to consider the background on which the logo will be used (dark or light), the proportions of the partner logo, and only then choose the template.
It is acceptable to use other versions of the i3 Engineering logo in conjunction with the partner logo (see the section "Primary vertical variant" and "Primary horizontal variant")
Mobile application logo
Important! This is the only permitted use of the app logo. Any modifications are prohibited.
Additional accent colours
Principles of use
Background colors of the i3 Engineering brand: dark gray shades, black, Navy Blue palette (see "Background colors" section).Additional colors: orange and blue (see "Additional colors" section). It is recommended to use no more than 3 colors (including two palettes) for a successful layout colour solution.
Do not forget to take into account the proportions of the use of colors, namely the background colors should always occupy about 95% of all colors used in the layout. Additional - no more than 5%, when you want to emphasize a certain element, title, icons, etc.
Use colors consciously! Not every page of your design needs to include all background and secondary colors. Look for interesting combinations between bright elements (orange or blue) and a dark contrasting background (navy blue, dark gray, black)
It is not recommended to use several additional colours, because then the focus is lost and it becomes unclear what exactly was emphasised. Use accent colours when you want to show strong contrasting relationships between one element (or group of elements) and others.
Principles of using accent colors
The main font and its use
✅ i3 Engineering's primary font is Roboto. It uses four strokes: Light, Regular, Medium, Bold to build successful font combinations
Font combinations and text placement
Image of devices
✅ It is better to place the devices on a plain background of dark grey, black or dark blue
The correct proportions of the devices
Important! For all the necessary materials regarding the devices, contact the managers of the i3 Egineering company