i3Engineering | Brandbook Eng

Correct spelling:

Company name: i3 Engineering
The name of the main line of devices: Atom
The name of the additional line of devices: Atom Extension
Mobile application name: i3 Home

A domain name is a very important marketing tool that should bring customers to you and provide brand visibility. A well-created domain increases the search ranking, company image and separates it from a million other web projects.

Social media profiles used for official postings on behalf of i3 Engineering cannot be created without approval from the Marketing Department.

It is necessary to use the hashtag #i3engineering in social networks for the publication of various content,
associated with i3 Engineering.

There are certain requirements that must be followed regarding the use of the i3 Engineering company name, brand and products.

✅ Use the minimum margin so that the logo is easily perceived and readable! (the protective field is conditional and is not displayed on graphic media)

✅ Use only i3 Engineering's signature font - Economica!

❌ It is not recommended to use the logo without taking into account the minimum protective field.

✅ Logo layout options are divided into 2 groups: one-level and two-level (depending on the arrangement of elements in one or two lines). The smallest possible logo sizes are shown in the illustrations below.

❌ It is not recommended to use a logo smaller than what is shown in the illustrations.

✅ The following slogans can be used with the main logo:

✅ Combine the i3 Engineering logo with a partner logo using these templates:

1

A co-branded logo is recommended to emphasize the partnership with i3 Engineering. For example, in visual materials for joint marketing purposes, printed products, web banners, etc.
2

You need to choose one of the proposed co-branded logo templates. It is important to consider the background on which the logo will be used (dark or light), the proportions of the partner logo, and only then choose the template.
3

It is acceptable to use other versions of the i3 Engineering logo in conjunction with the partner logo (see the section "Primary vertical variant" and "Primary horizontal variant")

Important! This is the only permitted use of the app logo. Any modifications are prohibited.

1

Background colors of the i3 Engineering brand: dark gray shades, black, Navy Blue palette (see "Background colors" section).Additional colors: orange and blue (see "Additional colors" section). It is recommended to use no more than 3 colors (including two palettes) for a successful layout colour solution.
2

Do not forget to take into account the proportions of the use of colors, namely the background colors should always occupy about 95% of all colors used in the layout. Additional - no more than 5%, when you want to emphasize a certain element, title, icons, etc.
3

Use colors consciously! Not every page of your design needs to include all background and secondary colors. Look for interesting combinations between bright elements (orange or blue) and a dark contrasting background (navy blue, dark gray, black)
4

It is not recommended to use several additional colours, because then the focus is lost and it becomes unclear what exactly was emphasised. Use accent colours when you want to show strong contrasting relationships between one element (or group of elements) and others.